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Givaudan

Sensory Sensations with a Heart for Nature

The “JOYSUN CITRUS Spice Tasting” organized by Shanghai JSC on May 28th, 2024, and co-organized by DSM-Finemeyer, Givaudan and Santanol, has come to an end. Scent is a feeling, a symbol and a code, a clue connecting us with the world. The past is the past, the present is the present, and the future is the future.

Givaudan is shaping the future of food with experiences that respect the earth, nourish the mind and body, and are “wonderful” and “good for you”. By creating fragrances that will add fragrance and memories to the lives of people around the world. And by providing innovative beauty and wellness solutions that enhance the way people feel, look and perform. Givaudan continues to connect people with nature while advocating for a more sustainable future.

This time, Mr. Givaudan's Sales Manager of Edible Fragrance Ingredients in Asia Pacific, Mr. Qi Jinbo, shared his recommendations on Givaudan's “Edible Synthesis, Natural Extracts, KIE Partial Edible Fragrances” with everyone.

Mr. Givaudan's Sales Manager of Edible Fragrance Ingredients in Asia Pacific, Mr. Qi, speaking at the presentation.

Perfumers are considered one of the most magical professions in the world. They are both odor alchemists and artists. Givaudan Food Fragrance Ingredients (GFI) serves flavorists, from flavorists, and as part of Givaudan Flavor & Wellness, GFI showcases over 250 years of rich flavors and heritage. Combining flavor expertise and centuries of ingredient experience, GFI has a connected, knowledgeable team dedicated to providing flexible, responsive support to flavor companies to meet the flavor creation needs of all.

The Givaudan (GFI) division has partnered with JSC to bring highly effective synthetic flavors HII, natural extracts and kitchen edible flavors KIE to Chinese consumers.Givaudan, one of the world's leaders in the flavor and fragrance industry, has extensive research and development experience and an international outlook on the industry, and its products enjoy a wide range of reputations.

The success of this tasting event marks a solid step in the cooperation between JSC and Givaudan. It is our mission to bring more and better products to Chinese consumers through win-win cooperation with industry colleagues by using fragrance as a medium to improve consumers' satisfaction and happiness.

“JSC adheres to the attitude of letting customers feel relieved, comfortable and at ease, focusing on the present to seek greater development space. Continuously develop the market and the world and all living things. Based on the essence of the development of the future, here is JSC, where there is not only “fragrance” and more future.

unfinished business to be continued

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上海九橙实业有限公司

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